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Strategy & Blueprint
- Map your current funnel: lead → booked call → show → client
- Find the biggest revenue leaks (show rate, follow-up, close)
- Define ICP, core offer, and clear targets
Without spending more on ads — or you don’t pay.
For agencies and online service businesses doing $50K+/month. We design and install a GTM client acquisition system that adds a predictable flow of qualified sales calls in 90 days.
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What high-performing sales leaders say
“PIFGroup knows what a high-performing sales team looks and operates like… they know a lot when it comes to taking a lead, converting them into a call booked, and converting them into a deal closed.”
Dan Crowley – Co-Founder & Head of Sales, Client Ascension
$1M+/month Sales Manager
More case studies
CONSULTANT
A consultant was capped around 40-50K/month with random referrals and a couple of closers doing their own thing. In 90 days we installed a real outbound engine and sales motion that pushed them past 100K/month.
BEFORE
They had demand, but no reliable way to turn interest into booked calls and closes. Setter and closer roles were blurred, there was no structured follow-up on stalled deals, and revenue spiked and crashed every month.
WHAT WE DID
We redesigned the setter/closer flow, installed a follow-up system for every "maybe later" deal, and helped them place a veteran closer into a clear process with daily metrics.
AFTER
Within 90 days they were running a repeatable outbound engine, the pipeline filled with qualified calls each week, and monthly revenue crossed 100K+ for the first time.
AGENCY
An agency was booking calls but almost no one showed, and the few that did had no consistent close process behind them. In 60 days we rebuilt their offer, sales motion, and team so they turned their existing bookings into predictable revenue.
BEFORE
They were spending on ads and booking calls, but show rate was erratic and closers were "winging it." No shared framework, no clear offer, and revenue was all over the place month to month.
WHAT WE DID
We rebuilt the offer and sales motion from scratch, installed a simple setter/closer process, and helped them bring in and train new sales talent on our framework.
AFTER
Show rate climbed above 80%, close rates improved, and the same ad spend produced far more 5-20K clients because they finally had a real system converting booked calls into closed deals.
WHAT MOST VENDORS SELL YOU
Then you’re on your own to turn them into clients.
WHAT WE INSTALL IN 90 DAYS
Offer & Positioning / 4 installed
ICP, core offer, deal-size positioning, objection map.
Sales Motion / 5 installed
Scripts, call structure, follow-up & reactivation sequences.
GTM & Lead Gen / 4 installed
Targeting, messaging, and outbound wired into your leads.
Pipeline & Reporting / 4 installed
Clean CRM, funnel dashboard, weekly metrics review.
We don’t just run campaigns. You leave with a full playbook and a working client acquisition system you fully own.
Tightening your core offer and how it's framed so it's easy to sell at your target deal size, not just when a hot referral shows up.
Standardizing stages, scripts, call structure, follow-up and reactivation sequences, and objection handling across the entire buyer journey.
Defining list criteria, messaging, and cold email + calling workflows that plug into your existing lead flow instead of fighting it.
Building simple dashboards so you can see lead → call → show → proposal → client at a glance and actually manage performance.
Defining the hiring profile, ramp plan, and interview framework for setters/closers so you're not reinventing the team every time someone leaves.
© pifgroup — Client Acquisition Systems
[email protected]